Narrative theory applied to music video

In my music video for the song "Going to Hell" by the Brian Jonestown Massacre It has been created in accordance with the Sven Carlsson (1999) music video theory which states that "When a music video mostly shows an artist (or artists) singing or dancing, it is a performance clip." The main focus of my video is the singer who is shown through performance aspects as the lead musician and is therefore being used to market the band. I have interwoven basic narrative aspects with the performance element of the video as is traditional of music videos of the genre. My video follows the conventions of a traditional song performance clip, showing the vocalist in multiple settings playing his guitar and lip syncing. It has been created as a montage clip, favouring performance aspects over narrative elements. Michael Shore (1984) used such phrases as "recycled styles", "simulated experience" and "information overload" to describe music videos and this very much applies to my music video which simulates the experience of watching the band play and is unoriginal in nature. The video is not deliberately unoriginal, however the influence of past culture makes the creation of a totally original concept almost impossible. Within the diegesis of my music video (the fictional world implied by the narrative) it is normal for the singer/performer to walk around playing guitar in these separate locations as the representation that he is given as the powerful, confident, frontman of the band allows it to be so. Verisimilitude is created within the video through the mimed actions and lip-syncing of the performers, making it appear to the audience that they are watching a real performance.