Audience profiling key terms

Qualitative data: Data gathered from diaries, interviews and questionnaires etc.

Quantitative data: Relates to a type of information that can be counted or expressed numerically.

Psychographic data: Relates to personality, values, attitudes, interests and lifestyles of an audience. This area of research focuses on interests, activities and opinions.

Demographic data: Data gathered on the characteristics of a population depending on a persons socio-economic status, age, gender, race etc.

Values and attitutes          
Pure data statistics