Skills Development Evaluation essay
For my AS
Media foundation portfolio, the brief specified that I must produce my own
front page, contents page and double page spread for a music magazine with
original photographs. I identified in detail the codes and conventions of existing
magazines. I then used the research that I gathered in my portfolio to produce
the music magazine. I began to learn how to use Photoshop and the preliminary
task which was to create a college magazine front cover was the first
opportunity for me to demonstrate some of these newly acquired skills and
techniques.
I began the
planning for my music magazine by deciding firstly which particular genre of
music my magazine was going to promote and then the target audience to which it
was going to appeal to which I believe was 16-35 year olds. I looked at some
existing double page spreads and noticed how the articles are organised into
columns with a large main headline across the top of the two pages and quotes
pulled from the article that have been emboldened and used as sub-headings for
emphasis. I took into account these existing conventions and used them in my
own production.
I
began my research into my chosen brief by initially identifying the codes and
conventions of existing music magazines such as NME, Kerrang, Q and Mojo, for
example: the masthead and it’s use of typeface, the choice of a main image and
its positioning across the page, the use of cover lines and also the choice of
a suitable colour scheme. The biggest influence on my magazine was probably
Mojo magazine because of the genre of music it promotes which is classic
rock/alternative music.
I used the Internet as my primary source of research for visual material, where I
was able to gather examples of different music magazine covers and double page
spreads which I annotated and then posted onto my blog as examples of music
magazine conventions. I called my music magazine “Amped” which means fired up
but could also me interpreted as a pun on a musical amplifier.
Previous to
completing my AS foundation course, I studied media at GCSE level for two
years. I was therefore already familiar with certain media aspects, such as
analysing existing media texts and identifying it’s codes and conventions, and
also using a camera and how to frame shots correctly. Many of these skills I
found to be transferrable to the AS work, such as framing shots correctly which
I took into account when photographing the subjects and also my written
evaluative skills which I would demonstrate when evaluating the progress of my
work along the way and ultimately in the final written evaluation.
There were
many new creative skills which I acquired during AS, for example learning to
use Adobe Photoshop. The specific skills I learnt on Photoshop which proved the
most useful during my music magazine production were cutting out photographs
using the magic wand tool and magnetic lasso tool and also organising different
layers of a piece of work to resemble a professional standard and be more visually
pleasing to the audience.
I also became more fluent in digital Photography as that particular element of the magazine required me to take original pictures for the front cover, contents and double page spread of my magazine. For this task I borrowed my friend’s digital SLR camera and the reason for this is because I wanted to produce my magazine to a professional standard and I knew that the quality of the photos would be much better in high definition; this also meant that I could enlarge the photos without losing quality. Many different photos were taken of students posing as musicians which were eventually transferred onto the computer and I then picked the photos which I felt were the best. A creative choice that I made when photographing the subjects for my magazine was to have them standing against a plain background; this choice meant that the editing process was slightly easier.
I also became more fluent in digital Photography as that particular element of the magazine required me to take original pictures for the front cover, contents and double page spread of my magazine. For this task I borrowed my friend’s digital SLR camera and the reason for this is because I wanted to produce my magazine to a professional standard and I knew that the quality of the photos would be much better in high definition; this also meant that I could enlarge the photos without losing quality. Many different photos were taken of students posing as musicians which were eventually transferred onto the computer and I then picked the photos which I felt were the best. A creative choice that I made when photographing the subjects for my magazine was to have them standing against a plain background; this choice meant that the editing process was slightly easier.
The final
product itself was created using Adobe Photoshop technology on the computer
where I applied the skills which I had learned previously during the production
of my college magazine to enable me to complete this task. I used the online
font generator “dafont.com” to choose the typeface for my masthead and
coverlines. I printed the finished
copies of my magazine and transferred them to my blog using printer and scanner
hardware.
During the production of my final piece, I resized my chosen photos appropriately, for example, my front cover featured a large medium close up shot of the subject which took up the majority of the page, I then placed the masthead at the top of the page and cover lines around the photo, utilising the negative space. My magazine featured a black, red and white colour scheme which I noticed was quite popular amongst existing magazines. The subject of my front cover wore a black trench coat which allowed me to place the red and white cover lines on top of the image.
During the production of my final piece, I resized my chosen photos appropriately, for example, my front cover featured a large medium close up shot of the subject which took up the majority of the page, I then placed the masthead at the top of the page and cover lines around the photo, utilising the negative space. My magazine featured a black, red and white colour scheme which I noticed was quite popular amongst existing magazines. The subject of my front cover wore a black trench coat which allowed me to place the red and white cover lines on top of the image.
After
completion of my piece, I posted the scanned pictures of my magazine onto my
blog and added a questionnaire which allowed me to gather audience research by
asking questions on particular aspects of the piece and whether or not it was
effective. The most challenging aspect of the task for me was the creation of
the contents page which has the function of directing the readers to particular
articles inside the magazine; therefore it needs to include many small
coverlines with images wrapped around the text without looking too packed. My
contents page went through many changes and improvements during the creation
change.
In
conclusion, AS foundation media allowed me not just to put my existing media
skills into practical use but also taught me many new skills that would become
useful and can also be carried through onto the A2 work such as photo editing,
analysing a media text in terms of its codes and conventions and how to use
correct framing techniques when using a camera.
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